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The Office of External Affairs

International Linkages

the Office of External Affairs solicits international linkages for faculty exchanges, grants and fellowships; it facilitates the drafting of memoranda of understanding and/or agreement as well as proposals for joint institutional projects together with the appropriate college or department; it monitors and evaluates on-going international linkages; and receives and supervises visiting scholars, visiting graduate researchers, internship and student exchange programs.

National/Regional and Local Linkages

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The Office of External Affairs serves as the channel of communication and monitors national and regional institutional linkages; it promotes the formation of national and regional academic linkages through professional associations, business and industry, governmental and non-governmental organizations, cultural and other linkages as well as their monitoring and periodic evaluation.

International Students

The Office of External Affairs helps advertise through the University Website the University’s academic programs for international students; it develops a comprehensive program for the orientation, enrolment and immigration of international students; it prepares an appropriate program for the integration of international students into the academic and social life of the University.

Branding of the University

The Office of External Affairs, taking cognizance of the mission of Sudan International University oversees the content and tone of advertisements and promotional materials of the University including the highlighting of its competitive advantage in terms of academic achievements of faculty and students. It rationalizes policy and innovation in advertising of educational products, integrates brand strategies at every point of public contact, produces marketing materials for advertisements and promotional materials of faculties, centers, departments and other units.

Promoting the University

The Office of External Affairs initiates programs to enhance the University’s public relations function, media presentations and reputation management. It initiates programs aimed at cultivating a strong, positive image of the University among its stakeholders, designing and implementing a well-defined public relations plan, and the highlighting of University signature programs and projects to project an attractive image to the outside; it consolidates academic activities and alumni functions of academic and administrative departments to design a yearly University Calendar as well as compiles faculty, staff and student achievements and awards; institution building and research grants; and linkages with other universities and industry; and it serves as public and media relations officer, utilizes social networking sites and other media such as videos, television, radio and print media in the dissemination of the information mentioned above.